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Traditional medium alone fails to engage the consumer attentions. Consumers has grow to become insensitive to common media persuasion.
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Proximate and traditional medium makes the perfect combination. Traditional medium to raise awareness and Proximate to provide that intimate experience.
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Traditional medium such as bunting persuade Rob to turn on bluetooth. ProxiBeamers installed within range detects the presence of a visible Bluetooth device.
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Proximate instantly associates Rob's phone unique Bluetooth ID with Rob's past transaction with Proximate. Based on the accumulated profile, we can build and deduce Rob's consumer preference.
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Proximate will then apply various marketing rules and intelligence to determine the most effective content to send Rob
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Following that, the ProxiBeamer will transmit the content via Bluetooth to Rob's Bluetooth-enabled device.
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Rob will receive an invitation to download the content. It is important to note that Proximate is a permission-based system, Rob has a choice between accepting or rejecting the content. Rob's response is recorded by Proximate.
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If Rob choose to accept the transmission, Proximate will begin sending the content to Rob.
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The content can be in any form, but what's important is that Proximate interaction with Rob is one build on respect and trust.
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